Le Creuset tasks Talk PR with breaking out of the food pages

Cookware brand Le Creuset has appointed Talk PR as its retained consumer agency in the UK following a pitch.

Talk PR will handle a number of planned product launches for 2014, and well as seek to re-enforce the premium positioning of the brand, which previously worked with Bright PR.  

It will also seek to move Le Creuset beyond the food pages and increase its share of voice across broader national, consumer and luxury lifestyle on and off-line media.

The work will be led by Talk PR’s board director, Jenny Houghton, and the agency’s luxury and lifestyle team.

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