Panasonic picks We Are Social for ongoing social strategy support

Panasonic has tasked We Are Social with further social media briefs after an initial campaign project for the launch of its Lumix TZ40 camera earlier this year.

The agency will provide Panasonic’s in-house community management team with strategic and creative support of social content creation.

It will create a series of social campaigns backing up a further Lumix drive and a Christmas app, both due to launch shortly, as well as a number of briefs throughout 2014, which are currently under discussion.

Panasonic UK director of brand communication John Dixon commented: "We Are Social has a reputation for delivering first class strategic and creative work. We’re confident it has the expertise and experience to deliver the results we’re looking for."

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