Lexis has hired Timebased’s Rachel Froggatt to become its first head of experiential.
Froggatt started this week after just over two years as head of events at the experiential agency, where work included handling the 2013 GQ Men of the Year Awards.
Lexis MD Jason Gallucci said: "The hire comes as part of our long-term vision to create catalytic brand experiences, whether they are live, filmed or animated. Rachel will be heading up the live bit."
Stephen Woodford joined Lexis last week as chairman, having stepped down from a similar role at Adam & Eve/DDB.