Flop of the month: Newcastle United score own goal after banning local press

PRWeek reporter John Owens is not impressed by Newcastle United banning local papers The Chronicle, The Journal and Sunday Sun from the club.

Newcastle United: Banning local press (credit: The Chronicle)
Newcastle United: Banning local press (credit: The Chronicle)

"Football club has issues, media report on issues, football club is unhappy with media coverage, football club bans media. Newcastle United continued this tradition after it took exception to the newspapers’ coverage of a fans’ protest march.

It’s an old-school approach to media relations – if you don’t like the messenger, pretend they’re not there.

But it has soured relations between club owner Mike Ashley and the fans and handed the moral high ground to the well-respected papers, which held off publicising the ban until after a key local derby.

Former Manchester United manager Sir Alex Ferguson was known for his  numerous media bans. That doesn’t make it right, but if anyone had plenty of credit in the bank with the press and his own fans it was Fergie.

Not so Newcastle. Keep your friends close but your enemies closer may be a cliché, but it’s certainly true in this case."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.