Wild Card has been appointed to handle the UK consumer and trade public relations for spreadable cheese brand Primula.
Primula, which launched in the UK nearly 90 years ago, recently introduced a new look.
Wild Card will be supporting the brand’s re-launch with a PR campaign intended to raise awareness of the brand among potential and previous users, educating them on the taste and cheese content of Primula’s products.
The campaign will also publicise Primula’s ownership by a charity, the Kavli trust. A slice of Primula's profits goes directly to the charity.