Electronic payments alliance seeks network agency help

A public-private alliance is seeking an agency to help it convince organisations in developing countries to make the transition from cash to electronic payments.

Switch: Ford Foundation president Luis Ubinas speaking at a Better Than Cash Alliance event
Switch: Ford Foundation president Luis Ubinas speaking at a Better Than Cash Alliance event
The Better Than Cash Alliance is a global initiative funded by philanthropic bodies including the Ford Foundation and USAID, as well as payment companies MasterCard and Visa.

An RFP for public relations services has been issued by the alliance’s secretariat, the United Nations Capital Development Fund.

The key goal is to gather new commitments from 20 organisations such as governments, development bodies and companies to switch their payments to individuals from cash to digital.

The alliance believes this will advance financial inclusion among the world’s poor, help people build savings and provide a more efficient, transparent and often safer means of disbursing payments.

It is seeking an agency with a global presence for the work, which will run from February 2014 to December 2015.

Agencies must have a strong track record of having successfully dealt with leading media in Africa, Asia and Latin America.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.