KBC PR launches Chinese venture

Travel PR and representation agency KBC PR & Marketing has launched a venture to target the Chinese market.

KBC China Travel Marketing will operate as a joint venture marketing partnership between KBC directors Kate Burgess-Craddy and Helena Beard and Alina Xiang, MD of Chinese agency United Branding.

It will promote UK and global destinations to the Chinese market and offer marketing services to Chinese travel companies and destinations looking for representation in the UK, Europe and the US.

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