Woodford will work alongside CEO Jason Gallucci as the Next Fifteen agency continues in its attempt to grow beyond its PR roots.
His arrival follows a three-decade career at ad agencies including WCRS and Adam&Eve DDB, which he left in July after a year as its chairman.
Woodford’s seven-year tenure at DDB culminated in him overseeing a 2012 merger with Adam&Eve. He was previously CEO of Engine and has also served as president of the Institute of Practitioners in Advertising.
The move renews Woodford’s association with Gallucci, whom he worked with when Gallucci was MD of Engine-owned Slice.
Woodford said of his appointment: "I am convinced that earned media’s creativity and effectiveness will increasingly make it the lead medium for many brands. Our ambition is to be the leading agency in the UK in this arena."