PR agency tackles Facebook over faggot ad ban

PR agency Pier is attempting to reverse a Facebook ban on the use of the word "faggot" on behalf of its client, food company Mr Brain's.

Mr Brain: Detail from campaign poster (see below)
Mr Brain: Detail from campaign poster (see below)

The agency spotted an opportunity after Facebook user Robert Wilkes had his account suspended last week for writing "I love faggots".

According to the agency the user was referring to the minced pork and pork liver products made by producers such as Mr Brain’s.

Facebook quickly reinstated the account, which it suspended due to interpreting the word, also a derogatory term for homosexual in the US, as offensive.

However, Pier claimed the use of the word remains banned in Facebook advertising, which is restrictive for its client.

It is encouraging Facebook users to show their support by downloading "Free Faggots Fans" banners and posters from Mr Brain’s website.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.