Liberty842 brought in to handle social media for Channel 4 stand-up show

Open Mike Productions has called in social media company Liberty842 to handle Twitter activity for the new series of Channel 4’s Stand Up For the Week (@SUFTW), which started on Friday 1 November.

Liberty842’s remit will be to use Twitter to enhance the live feel of Stand Up for the Week, encouraging heckling and interaction from the viewers, as well as using the show to champion live stand-up comedy.

There will also be exclusive behind-the-scenes content released through Twitter in the lead-up to and during transmission.

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