Pagefield’s specialist overseas government arm won a tender process managed by the Falkland Islands government, which involved pitching via video conference.
Lying 8,000 miles away from the UK, the islands are well known to older Britons due to the 1982 war with Argentina, but the islanders are concerned about misconceptions from people born later.
These include a lack of clarity about where the islands are and who the islanders are.
The UK media relations brief also charges Pagefield Diplomat with playing up the islanders' ties with Britain, the islands’ rich natural environment and their self-sufficiency outside the defence arena.
The Pagefield team includes two members who have lived in the Falklands for a few months and is led by Florence Quirici.
The brief is worth five figures a year and does not include public affairs, which is understood to be handled by Sukey Cameron, the Falklands’ representative to the UK.
The agency will report to Falkland Islands government CEO Keith Padgett, who said: "Pagefield’s integrated offer, experience across key territories and unparalleled understanding of the Falkland Islands and the UK media and political landscape means it is uniquely suited to working for our government."
During Edelman’s three-year stint, which covered both UK and global media relations, the agency dealt with the 30th anniversary of the war, the deployment of Prince William to the islands and a referendum on their future.
Edelman stopped working with the Falklands earlier this year and did not repitch, though it engaged in discussions about continuing on the account.
Nick Barron, executive director at Edelman, said: "The people of the Falkland Islands have the right to self-determination under international law. This fundamental point often risked getting lost in the international debate – our job was to ensure that it didn’t."