YUUworld backpack maker appoints PHA Media for Christmas campaign

Children's backpack brand YUUworld has hired PHA Media to support the business as it prepares for what is expected to be its busiest Christmas period to date.

YUUworld is a range of children’s backpacks and accessories that featured on last year’s series of Dragons’ Den and became one of the very few candidates ever to secure offers of investment from all five dragons. It opted for a joint partnership with Peter Jones and Deborah Meaden.

PHA Media has been appointed to design and implement a PR campaign in the lead-up to Christmas, following a recommendation from Meaden.

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