Comms help sought in bid to close gender pay gap in Wales

A trio of institutions looking to tackle the gender pay gap in Wales is on the hunt for a PR agency.

WAVE: Looking to balance the pay gap (credit: Thinkstock)
WAVE: Looking to balance the pay gap (credit: Thinkstock)

The University of South Wales, The Women’s Workshop and Cardiff University are talking to shortlisted agencies as they seek comms help for a groundbreaking equal pay project.

Women Adding Value to the Economy (WAVE) involves engaging with employers across the public and private sector to study staff pay and grade.

The study, which is backed by the Welsh Government, will then be followed by efforts to create fairer ways of organising work.

A tender document seen by PRWeek reveals that an important part of the pitch, now a closed process, will be showing "a demonstrable commitment to the progression of women".

Messaging will cover stakeholders, businesses and the general public, with "high visibility public events and stunts’" and broadcast media appearances included in planned comms.

The tender document adds that once the event is launched in November, the aim is "to position WAVE as ‘the place to go’ for informed and informative comment on women in employment, self-employment and gender pay gaps in Wales".

A spokesman for The University of South Wales confirmed the pitch was ongoing.

The Women’s Workshop is a women’s centre in Cardiff that offers a range of activities and training courses.

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