Comms help sought in bid to close gender pay gap in Wales

A trio of institutions looking to tackle the gender pay gap in Wales is on the hunt for a PR agency.

WAVE: Looking to balance the pay gap (credit: Thinkstock)
WAVE: Looking to balance the pay gap (credit: Thinkstock)

The University of South Wales, The Women’s Workshop and Cardiff University are talking to shortlisted agencies as they seek comms help for a groundbreaking equal pay project.

Women Adding Value to the Economy (WAVE) involves engaging with employers across the public and private sector to study staff pay and grade.

The study, which is backed by the Welsh Government, will then be followed by efforts to create fairer ways of organising work.

A tender document seen by PRWeek reveals that an important part of the pitch, now a closed process, will be showing "a demonstrable commitment to the progression of women".

Messaging will cover stakeholders, businesses and the general public, with "high visibility public events and stunts’" and broadcast media appearances included in planned comms.

The tender document adds that once the event is launched in November, the aim is "to position WAVE as ‘the place to go’ for informed and informative comment on women in employment, self-employment and gender pay gaps in Wales".

A spokesman for The University of South Wales confirmed the pitch was ongoing.

The Women’s Workshop is a women’s centre in Cardiff that offers a range of activities and training courses.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.