Hatch PR campaign puts charity twist on Halloween

Hatch PR is helping a charity to persuade people to carve hearts rather than scary faces into pumpkins for Halloween.

Pumpkins with heart: Hatch PR's activity in the village of Hope in Derbyshire
Pumpkins with heart: Hatch PR's activity in the village of Hope in Derbyshire

International children’s charity World Vision appointed the agency to handle national and regional PR for the effort, dubbed ‘A Night of Hope’.

The intention is to raise awareness of the world’s poorest and most vulnerable children "who are faced with real fear every night of the year" and "turn a night of fear into a night of hope".

Hatch has been promoting downloads of a pack produced by the charity through case studies and a pumpkin ‘takeover’ of a village called Hope in Derbyshire.

The campaign is fronted by television chef Lesley Waters.

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