North West Ambulance Service NHS Trust hires Tangerine PR for 999 brief

The North West Ambulance Service NHS Trust (NWAS) has brought in agency help as it seeks to raise awareness over the outcomes of calling 999.

Following a four-way pitch process, Tangerine PR has been appointed to implement a six-month campaign designed to educate the public that a 999 call doesn’t necessarily always need an ambulance or result in a trip to hospital.

As part of this, it will profile six people in the emergency ambulance service, under the title #Team999.

Speaking about Tangerine’s appointment, Sarah Smith, assistant director of comms for NWAS, said: "While the traditional media aspects will play an integral role, Tangerine’s approach is very much focused on developing engaging social media content to profile each of the #Team999 representatives, which we hope will enable us to reach new audiences online."

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