Giovanni Rana hires Wild Card for UK relaunch

Wild Card has been appointed to handle the UK relaunch of pasta brand Giovanni Rana.

Having won the consumer and b2b brief following a two-way pitch earlier this month, Wild Card will focus on the brand’s heritage and Italian roots.

The campaign will also seek to inspire people to try Giovanni Rana's newly formulated range of ravioli and tortelloni products.

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