Fast Track to launch Europe vs Asia golf tournament

Fast Track has won an international brief to tell sports fans about the inaugural EurAsia Cup, which will take place in March 2014.

Chinese golfer Liang Wen-Chong at the BMW Masters
Chinese golfer Liang Wen-Chong at the BMW Masters

The tournament will pit a team of European male golfers against an Asian team and will be seen as an alternative to the Ryder Cup, in which the US takes on Europe.

The Chime Communications-owned agency has been appointed by the European Tour, which is organising the event with the Asian Tour, to develop and execute a marketing communications programme. The two sporting organisations are working together with the majority of the marketing and PR handled by the European Tour.

The inaugural competition will take place at the Glenmarie Golf & Country Club in Malaysia.

Three Fast Track offices in Hong Kong, Abu Dhabi and London will handle the work.

Tim Hunt, European Tour marketing comms director, said: "Fast Track is the ideal partner for us to ensure the EurAsia Cup is inaugurated with a bang across the globe."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.