New York-based start-up Dr Bashi engages Welsh agency to handle PR

Cardiff-based PR agency Weltch Media has been handed a contract by a Manhattan-based ethical educational toys and fashion brand.

The work includes media relations, speaker engagements and social media advice.

Dr Bashi founder and chief executive, Dr Golbarg Bashi, said her company’s 3,000-mile distance from the agency was not an issue.

"We initially looked at agencies in New York, but I realised it didn’t really matter if they were here or in Los Angeles, London, Cardiff or anywhere else," she explained.

"The important thing is to have a PR partner that understands what we are about and can work with us productively."

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