Marketing communications - Consumer (annual fees less than £100k): 3Doodler with Dynamo

Dynamo Writes 3Doodler into the Kickstarter Record Books

3Doodler had a dream of becoming the first company to create a 3D printing pen. It hired Dynamo PR for a one-month project to help it generate investment from crowdsourced funding website Kickstarter. The company needed $30,000 to turn its dream into a reality.

Dynamo researched previous success stories on Kickstarter to find out where media coverage had driven pre-orders. It looked at the Pebble watch case study, which raised more than $10m on the site, and traced the original hype to one key Engadget article and follow-ups from Wired and TechCrunch.

It created a campaign that built relationships with the creative community, securing user case studies from professional artists ahead of launch. It also attracted the attention of key journalists by making them the first 3D printed journalists in the world, by doodling each journalist’s Twitter avatar.

3Doodler hit its $30,000 target within three hours and 38 minutes of launch, and raised $1m in less than two days, one of only 33 projects to have done so. With funding of $2.34m, it is now in the top 15 Kickstarters of all time and holds the record as the largest amount ever raised in the technology category.

"Great testament to how PR can impact within the business arena. The campaign was very well executed. It not only delivered great media coverage but created a platform for the product to be launched"

Shakila Ahmed Director of comms, Travelodge

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