Hope&Glory has a refreshing claim: it is not radically different to any other agency, it is simply better.
Founders James Gordon-MacIntosh and Jo Carr left 77PR in November 2011, and they started up Hope&Glory without any clients.
The pair observed contracts and did not poach any clients. In fact, as a result they turned down two pieces of business in the first year.
Lansons Communications agreed a loan in return for a 25 per cent share in the business. That loan was paid back in full after eight months of trading.
Berry Bros & Rudd, Meantime Brewing and D&AD joined the agency in the first three months and are still on board. Hope&Glory has gone on to win retained work from O2, Ikea, The Royal Mint, Honda and the Post Office as well as projects from blinkbox, UKTV and Bupa. It has not lost a single client yet.
In its first full financial year, the agency billed £850,000 in fees with a profit margin of 13 per cent.
Now with a team of 15, the agency is on track to make £1.4m in fees with a 20 per cent margin.
"Hope&Glory has shown impressive growth and great client wins. Its creativity, news sense and understanding of current media space shone through. And it sounds like a great place to work"
Hannah Fox Head of media and public affairs, Comic Relief