Somethin' Else hires Propeller to target brand clients

Design and content creation company Somethin’ Else has hired Propeller after a pitch process as it seeks to use its broadcast experience to build business with brands.

The agency’s brief, formerly with Franklin Rae, is to leverage Somethin’ Else’s knowledge of UK audiences garnered from the TV and radio shows it produces to attract new business.

These shows include BBC Radio 5 Live’s 606 football phone-in show, Gardeners’ Question Time and the Ronnie Wood Show on Sky Arts.

Steve Ackerman is MD for Somethin’ Else,  which has worked with brand-side clients including Boots and Chivas. He said: "Our expertise in the field of broadcast content is well established, however working with Propeller will also allow us to grow our reputation in Adland."

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