Cuckoo hires Palm PR for muesli launch

Muesli company Cuckoo has brought in Palm PR to handle comms around its new Bircher range.

Following the brand’s launch at the Lunch! trade show, work on the wheat-free muesli will include outreach to trade media and offering support to the Cuckoo founders in negotiations with potential buyers and retailers.

A wide-reaching consumer PR campaign will make up the second phase of outreach once key stockists have been secured.

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