Recipe and food delivery service hires Palm PR

Online delivery service The Recipe Kit has appointed food and drink PR agency Palm PR to support its UK launch with a campaign across trade and consumer media.

The company, which delivers recipes along with the ingredients, made the appointment after a competitive pitch.

Palm PR has been given a brief to grow the company’s customer base and educate consumers about the service that it provides.

Key to the strategy will be to deliver first-hand reviews of the service from food and drink publications, journalists and bloggers to secure trusted testimony and endorsement.

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