PRCA offers helping hand to agencies afraid of idea theft

The PRCA has moved to address concerns from agencies that ideas they present during pitches may be appropriated by clients if they do not win the contest.

PRCA director-general Francis Ingham
PRCA director-general Francis Ingham

It has worked with its legal partner Lewis Silkin to draw up a pre-pitch agreement template allowing agencies and freelancers to secure agreement from potential clients that they retain intellectual property rights to their pitch ideas.

In addition, the two parties have drawn up a confidentiality agreement template committing agencies to ensuring that commercially sensitive client information is secure.

PRCA director-general Francis Ingham said: "I have heard anecdotally from our consultancy membership that on some occasions when they have not won a pitch, they have subsequently seen their big ideas being used by the company to whom they pitched.

"Ideas are the result of substantial time, effort and resources of consultancies. Therefore, it is only fair that these ideas are their property. The documents are beneficial to both sides - creating certainty and confidence for the industry."

The move follows the PRCA’s launch of its Pitching for New Business offering last week.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.