Google+ users could appear in ads unless they opt out

Google+ users can now be used in or alongside product ads, in a move similar to Facebook's recent changes, but with a vital opt-out option.

The changes to the terms of service came into effect on 11 October. A user’s photo and profile can now appear in the advertising of a company they have endorsed by clicking on the +1 button.

Read more on this story on Marketing's website.

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