Volkswagen Commercial Vehicles calls in Limelight for b2b and marketing brief

Volkswagen Commercial Vehicles has appointed Limelight to grow the profile of its new partnership-focused brand promise in the marketing and business press.

The firm makes what it claims is the world’s best-selling van, the T5 Transporter.

It is keen to focus on its credentials as a business partner as opposed to a pure vehicle provider.

Limelight’s remit will include highlighting its client as the leading choice of business vehicle to its core business audience, as well as promoting its new customer-centric marketing strategy.

The agency will work closely with the in-house marketing team, and Volkswagen Commercial Vehicles’ head of PR Pietro Panarisi.

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