Four bgb beats 40 agencies to retain Tourism Victoria business

The tourism body for the Australian state of Victoria has reappointed Four bgb as its retained public and media relations agency following a pitch.

Melbourne: Four bgb will work on positioning the city as a leading destination
Melbourne: Four bgb will work on positioning the city as a leading destination

Four bgb, the incumbent agency since 2009, repitched for the business in May this year. Tourism Victoria holds a review approximately every three years and the openly published tender attracted 30 to 40 applicants. 16 submitted proposals and four were shortlisted and interviewed.

The agency will work on positioning Melbourne and the rest of the state as a must-see Australian destination for UK visitors, trying to shake off perceptions of it as "Australia’s second city" after Sydney. It will develop publicity programmes to engage the consumer and travel trade media.

The contract runs until the end of June 2015 with the possibility of an extension.

Four bgb will report to Claire Golding, Tourism Victoria's regional manager for the UK and Europe.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.