YouTube has been voted the number one youth brand by 16- to 24-year-olds, beating both Facebook and Google, while Twitter, Red Bull and Spotify failed to make the top 50.
The awards mark the second year of the Youth 100 report by youth insights group Voxburner.
YouTube trumped the competition for the second year in a row, with Amazon coming second, Google third, the BBC fourth and Unilever’s Ben & Jerry’s fifth favourite overall.
As part of the project student marketing agency The Beans Group and youth communications agency Thinkhouse sampled 1,283 students on what increased a company’s appeal.
Results included 42 per cent stating that "predictable, boring content" was what annoyed them most about brands.