FMCG giants must ape tech firms, says Mondelez's Bonin Bough

FMCG companies will need to change their cultures and act like big tech players if they are to succeed in a mobile dominated future, according to Bonin Bough, the vice-president of global media and consumer engagement at Mondelez.

Speaking at yesterday’s (8 October) Guardian’s Changing Advertising Summit, Bough cited research that predicts"every single product sold in a grocery store will be connected to the internet by 2020".

For the full story visit Marketing’s website
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