Capital MSL brought in as world's second largest asset manager ups UK comms

International finance powerhouse State Street has bumped up its comms efforts in the UK by hiring Capital MSL to focus on its asset management business State Street Global Advisors.

State Street: Headquartered in Boston
State Street: Headquartered in Boston

A competitive pitch was held for the new retained brief as State Street Global Advisors (SSGA) seeks to make the most out of an evolving UK market.

Capital MSL will work alongside State Street’s incumbent agency Citigate Dewe Rogerson, which will continue to handle the rest of the company’s offering in the UK.

State Street's European PR manager Lucy Davidson said the new brief was about "reacting to a growth in business in the UK and continuing momentum around building our brand in the marketplace".

SSGA is the second largest asset manager in the world with $2.1 trillion (£1.3 trillion) in assets under management.

Claire Maloney, MD and head of Financial and Professional Services at Capital MSL, pointed to new regulations aimed at tightening up the provision of financial advice as indicative of the shifting UK market in which SSGA operates.

Maloney added SSGA was "incredibly well positioned to capitalise on the opportunities which regulatory, structural and demographic shifts are creating in the UK".

State Street has 9,000 employees throughout Continental Europe, Ireland and the UK.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.