Opening on 11 October and running until next April, the exhibition is called The Cheapside Hoard: London’s Lost Jewels. It presents a collection of Elizabethan and Jacobean gems in its entirety for the first time since its surprise discovery by workmen in the City of London more than 100 years ago.
Andrew Marcus, deputy head of comms at the Museum of London, said: "We recognise that displaying a unique and priceless collection of jewels and gemstones comes with various risks. We have worked hard to ensure that risks are managed to the best of our ability. Alex's crisis communications advice has been invaluable in this process."
Woolfall has spent around 20 years in the field of crisis comms and has headed crisis and issues management at agencies including the Bell Pottinger Group, Weber Shandwick and Hill+Knowlton Strategies.
In March the museum set itself a target of increasing media coverage by 33 per cent this year following an overhaul of its comms team.