MHP breakaway duo launches healthcare agency with Bill Morgan

The previous heads of MHP Health Mandate have joined up with Bill Morgan, a former adviser on government health policy, to launch a consultancy specialising in health and social care called Incisive Health.

Incisive founders: Bill Morgan, Mike Birtwistle and Sarah Winstone
Incisive founders: Bill Morgan, Mike Birtwistle and Sarah Winstone

Mike Birtwistle and Sarah Winstone quit MHP in August after 13 and seven years respectively, while Morgan was a policy special adviser to Andrew Lansley when Lansley was health secretary between July 2010 and September 2013. 

Birtwistle said the agency was founded on a new model designed to focus on achieving cut-through, rather than being built solely on the back of contacts.

"The traditional health agency model is either dead or dying," he said. "Making contact with decision makers is now really easy, but achieving cut-through is more challenging."

He added that the NHS was at a turning point and people were going to have to work harder and smarter in future to make it adapt and change in a way that will help their businesses.

"Bill Morgan has been closely involved in the reforms of health and social care and so he has a good understanding of how the system should work, and the faultlines in the new system," he added.

Incisive Health has already secured work from pharmaceutical companies, charities and health professional bodies, according to Birtwistle.

Birtwistle and Winstone were replaced as MHP's health policy team head and deputy head by joint-heads Rupert Gowrley and Rachel Rowson.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.