Deloitte: Reputation tops the list of strategic risks

The top strategic risk for large companies is reputational damage, and successfully managing that issue takes more than merely having a crisis plan handy when something goes wrong, according to a global study by Deloitte.

Social media in particular have transformed reputation management, and nearly half of surveyed executives listed this as the biggest technology disrupter and threat to their business model. This outranked other technologies such as analytics, mobile applications and cyber attacks.

For more on this story visit our sister title PRWeek US.

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