Fake profiles are so antisocial

The underhand practice of astroturfing can do serious damage to client and agency reputations.

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Never a beacon of best practice, OMG PR believes that using fake social profiles is the answer when it needs to deliver quickly on its contract. It isn't. It is called astroturfing and it is misleading the client and the public.

It is unethical - the client is unaware of the methods being used and the public could be persuaded to part with money as a result. It also breaks the CIPR Code of Conduct. If discovered, the agency and the client would suffer serious reputational damage and could end up in court. Leave the astroturf on the five-a-side pitch.

Professionals are expected to maintain higher standards of integrity and conduct. This means dealing honestly and fairly with people, especially your client and your target audience. Falling short of these standards brings PR into disrepute.

The CIPR's Code of Conduct promotes professional standards and accountability - check before you act.

To find out more, visit cipr.co.uk

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