Experimental vodka and premium whisky brands appoint Havas

Havas PR UK has won the PR business for two Pernod Ricard brands; spirit-based drink Oddka and the premium single malt whisky Aberlour.

Launch: Flavoured spirit-based drink Oddka
Launch: Flavoured spirit-based drink Oddka

The agency won the account following a two-way pitch and will run PR, social media, digital and experiential campaigns.

The Oddka brand has been created by Polish distillers Wyborowa and will launch with five flavours in the UK in September including "Salted Caramel Popcorn", "Electricity" and "Freshly Cut Grass".

The brief is to target creative 18- to 24-year-olds who like to experiment. Havas will use the brand’s "Go odd" positioning and Oddka’s brand ambassador, an eccentric Victorian inventor called Witt Oddoski.

The agency will report to Pernod Ricard UK senior brand manager Joanna Steel and marketing controller Adam Boita.

Havas has also won a new global communications brief for Aberlour with a PR campaign to launch later this year.

The agency has been briefed to raise the brand’s profile among a global target audience of men aged 30-55, developing tools for use by Pernod Ricard affiliates worldwide and the brand’s digital and social media activity.

Havas will report to Jim Long, international PR manager at brand owner Chivas Brothers, the Scotch whisky and gin business of Pernod Ricard.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Growing number of clients plan PR budget increases

Growing number of clients plan PR budget increases

The number of marketers planning to increase their PR budgets during 2014 has climbed, according to the latest quarterly Bellwether survey by the Institute of Practitioners in Advertising.

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR