Early PR Census results point to higher PR budgets as survey deadline looms

With the deadline looming to fill in the PRWeek/PRCA PR Census 2013, initial results point to a rise in in-house comms budgets.

PR industry: Time running out to fill in PRWeek/PRCA PR Census 2013
PR industry: Time running out to fill in PRWeek/PRCA PR Census 2013

PR professionals on all rungs of the career ladder, whether in-house or agency side, are invited to take part in the survey collated by research agency YouGov.

Early results point to a rise in client budgets during the current financial year, with a larger proportion of respondents picking the highest budget bracket for the current financial year and a smaller proportion picking the lowest bracket.

The intial results also suggest a measure of optimism across the industry with well over 50 per cent of respondents expecting to increase headcount in the current financial year and fewer than 10 per cent expecting to cut staff numbers.

A detailed study of the full findings will be published exclusively in PRWeek in December.

It is two years since the first PRWeek/PRCA Census, which showed the industry then employed 61,600 individuals and contributed £7.5bn to the economy.

Responses will be entirely confidential, and no information provided will be identifiable either at a personal or organisational level.

Click here to access the survey questionnaire, which takes around ten minutes to complete.

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