Itsu brings in Seven Dials ahead of UK expansion

Asian-inspired food company Itsu has appointed Seven Dials ahead of a major drive to grow the business beyond London.

Itsu: Expanding beyond London
Itsu: Expanding beyond London

The agency has been handed a new brief to handle corporate and consumer work across Itsu's retail and grocery divisions.

Seven Dials’ appointment comes as Itsu begins an aggressive growth programme later this month with the opening of a two-floor shop in Oxford.

The first Itsu outlet outside London, it will be followed by the company opening one new store every month over the next year.  

At the same time, the brand will continue to push its grocery range to drive listings in both multiple and convenience retailers.

Earlier this month Bottle was hired to raise the regional profile of Itsu, with a special focus on students.  

Simon Kelner, who set up Seven Dials earlier this year, said the aim was "to make the brand as much loved across the UK as it is in the capital".

Itsu was founded in 1997 by Julian Metcalfe, the man behind the global success of Pret a Manger.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

Max Clifford trial jury to reconvene tomorrow after majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home for the day after being told by the judge earlier this afternoon that he will now accept majority verdicts.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.