Frank PR wins duties on Playboy-inspired exercise class

Licensing agency IMG Licensing has appointed Frank PR to launch a Playboy-inspired exercise routine to the UK market.

Bunny Bootcamp: launched in Gymbox gyms
Bunny Bootcamp: launched in Gymbox gyms

Following a competitive pitch, Frank has been taken on to launch the ‘Bunny Bootcamp’, which is designed to help women achieve a 'healthy and natural shape'.

Frank client Gymbox has pioneered the workout alongside IMG and will host it exclusively in its gyms this month before it is available for licensing elsewhere.

Frank’s brief is to support the UK launch of the workout and drive buzz ahead of its imminent arrival. The agency will also help IMG recruit other gyms to license the workout after the launch in Gymbox.

The agency will report to IMG vice-president of licensing Matthew Primack.

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