Halpern wins cordial maker Bottlegreen account from Storm

Halpern has won the consumer PR account for glass bottled premium cordial producer Bottlegreen Drinks, which had been with Storm for six years.

Bottlegreen: cordial range
Bottlegreen: cordial range

Halpern won the retained account through a competitive pitch and Storm is understood to have also pitched. The pitch follows the brand’s acquisition by SHS Group 18 months ago.

Halpern will implement strategic consumer PR campaigns aiming to develop the brand's media presence in the UK market, with a focus on cordial, sparkling and mini ranges, and newly launched flavoured tonics.

Halpern will report to SHS Group drinks division head of brand marketing Amanda Grabham.

She said: ‘The team at Halpern has great enthusiasm for the brand teamed with a wealth of knowledge across consumer and retail sectors. We wanted a strategic PR partner that can step-change Bottlegreen’s growth while remaining true to the brand's positioning.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.