The due date is near for PRWeek's rebirth

We are pregnant with possibilities. Not the royal we. Not the Thatcheresque 'we are a grandmother'. We, PRWeek, the voice of our profession.

Ruth Wyatt: 'The world has changed, business has changed, media consumption  has changed and PR people  have had to change with it.'
Ruth Wyatt: 'The world has changed, business has changed, media consumption has changed and PR people have had to change with it.'

For some time now we have been beavering behind the headlines and deadlines to conceive a bigger, better PRWeek.

One that does not just deliver what you want and what you need, but that will surprise and delight you. A magazine, a website, daily and weekly digital products, an app – an array of products that will slake your thirst for information and fuel your appetite for insight, intelligence, entertainment and expert opinion.

No pressure then.

The gestation is almost complete. We will unveil the new PRWeek on 9 October.

 The world has changed, business has changed, media consumption has changed irrevocably and PR people the world over have had to change with it. Reckon it’s time we did too, hey?

Much as I’d love to think you all waited breathlessly for PRWeek to arrive, to rend our cellophane and devour every syllable of news, the truth is life’s not like that any longer.

People don’t wait for their weekly magazine to find out what’s going on out there, thanks to that dead clever internet thing. And Twitter. And the always on, always connected nature of the business. And the daily tsunami of information that comes with it.

That’s why we are overhauling our digital offering to keep you up to date, however and wherever you access us.

The weekly iteration of PRWeek has done an absolutely sterling, award-winning job for decades, but it’s time for a change and a seismic one at that.

I come to praise PRWeek, not to bury it.

The time has come to replace the weekly news title with an in-depth, authoritative, reflective, thoughtful monthly magazine that has the time and space to get deep under the skin of the business. This is the last issue of the weekly version. The monthly is nascent.

In my book, the communications business is one of the most exciting, dynamic, creative, commercially vital and downright interesting industries going.

We need a magazine that reflects that. Ideally a magazine that underlines PR’s importance to business at large as well as it understands the minutiae of the business we’re in. The new monthly will do that and more. Our app will come after the PRWeek Awards.

There are a few tables left if you hurry. I can’t wait to see you at the industry’s Oscars on 22 October.

ruth.wyatt@haymarket.com

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