Cayman Islands reviews tourism PR

The Cayman Islands Department of Tourism has launched a tender process to help with PR in Britain and potentially in Europe.

Cayman Islands: George Town's Heroes Square (picture credit Roger Wollstadt)
Cayman Islands: George Town's Heroes Square (picture credit Roger Wollstadt)

A shortlist of agencies has now been selected after an RFP was sent out in recent weeks for the retained brief, which is understood to be currently held by Juicy Communications.

Don McDougall, who is regional manager for Europe for the Cayman Islands Department of Tourism, said the work would cover the UK and possibly in Europe.

'We're positioning it for people looking for a new destination in the Caribbean, and we're putting ourselves against other islands beyond the Caribbean, such as the Seychelles and Mauritius,' he added.

'While we will be targeting a clientele that can afford the destination, we will also be focusing on other, more niche opportunities, including diving and bird watching.'

The closed process, taking place because of a legal requirement, is expected to conclude by the end of September.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.