The agency picked up the brief after a four-way pitch and will begin working immediately, targeting consumer lifestyle publications and celebrities.
TVC director Paul Lucas commented: ‘Moonpig is in the business of making you smile and we’ll be bringing a little bit of that cheer to the UK media. People love the personalised touch that Moonpig brings to sending cards and coupled with beautiful bouquets, it’s a unique offering to the market that we are helping to celebrate.’
The PhotoBox-owned firm has previously worked with agencies on an infrequent project basis and handles day-to-day comms in-house.
Moonpig PR manager Abi Laditan added: ‘We loved TVC’s enthusiasm and its approach to celebrating our flower birthday.’
The online retailer launched its first TV campaign promoting its flower delivery service at the end of July.