Moonpig briefs TVC for flower delivery drive

Online greetings card company Moonpig has charged TVC with driving activity around its celebration of five years of delivering flowers in the UK.

Moonpig: Flowers PR drive
Moonpig: Flowers PR drive

The agency picked up the brief after a four-way pitch and will begin working immediately, targeting consumer lifestyle publications and celebrities.

TVC director Paul Lucas commented: ‘Moonpig is in the business of making you smile and we’ll be bringing a little bit of that cheer to the UK media. People love the personalised touch that Moonpig brings to sending cards and coupled with beautiful bouquets, it’s a unique offering to the market that we are helping to celebrate.’

The PhotoBox-owned firm has previously worked with agencies on an infrequent project basis and handles day-to-day comms in-house.

Moonpig PR manager Abi Laditan added: ‘We loved TVC’s enthusiasm and its approach to celebrating our flower birthday.’

The online retailer launched its first TV campaign promoting its flower delivery service at the end of July. 

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