Molecular Profiles moves account to Ramarketing

Pharmaceutical research and manufacturing firm Molecular Profiles has handed its international PR account to Newcastle-based agency Ramarketing.

Molecular Profiles: pharma firm has called in Ramarketing
Molecular Profiles: pharma firm has called in Ramarketing

Ramarketing won the retained account following a competitive pitch involving five other agencies understood to have included incumbent The Scott Partnership. The five-figure brief makes it one of Ramarketing’s top three biggest accounts and its sixth pharmaceutical client.

The brief includes all strategic and tactical PR, content creation, search engine optimisation and social media, along with design, research and brand communications.

Nottingham-based Molecular Profiles has its biggest presence in the UK and Europe, and is hoping to increase its work in the US and Asia. Ramarketing founder Raman Seghal said the agency would be targeting international specialist media publications to raise the organisation’s profile in Europe, the US and Japan.

He said the competitive pricing offered by the agency was a major factor in the win.

The agency will report to Molecular Profiles vice-president Steve Kemp. He said: ‘What really struck us about the team at Ramarketing was its in-depth industry knowledge and experience within our sector coupled with a really energetic and personable approach.

‘We needed a PR agency that would become an extension of our in-house team to fulfil quite a lot of duties. We feel Ramarketing will fit right in and, most importantly, deliver what we need during the next few years.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.