Transform Cosmetic Surgery switches agency amid ethical stand

A leading British cosmetic surgery provider has moved its PR account from Brazen to JAMpr shortly after calling on its industry to raise its standards.

Cosmetic surgery: coming under scrutiny
Cosmetic surgery: coming under scrutiny

Transform Cosmetic Surgery, which claims to be Britain’s largest cosmetic surgery provider and has 27 clinics in the UK, has appointed the agency for retained consumer work.

Having launched an internal marketing code of conduct in November, the company urged other cosmetic surgeons to bin the use of unaltered images of patients in adverts.

This followed a Department of Health (DH) review that criticised some cosmetic surgery marketing techniques as ‘highly misleading’ and called for tougher controls.

JAMpr has won the Transform contract from the incumbent of six years after handling an initial six-month project brief involving a new brand positioning for Transform, 'when you feel good, we feel good'.

PR strategy will include tactical engagement with key influential health, beauty and lifestyle media including case study placement and clinical commentary on surgical and non-surgical procedures.

JAMpr MD Jaime Gee said: ’It’s about cementing Transform Cosmetic Surgery's clinical credentials and the fact that it goes above and beyond when it comes to its patients. It’s about promoting that ethos of responsibility to patients and coming up with more creative angles to promote the feel good campaign.’

In July, Transform Medical Group CEO Harvey Ainley told Marketing the DH review ‘could have gone further'.

He added: ‘The industry should not sit around waiting for new regulation to come into force. Cosmetic surgery is a rapidly growing industry and it is vital that its sense of ethics and responsibility grows along with its size.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.

Max Clifford trial jury loses second member as deliberations enter third day

Max Clifford trial jury loses second member as deliberations enter third day

The jury in the trial of celebrity publicist Max Clifford is down to 10 people after another juror was discharged this morning, on the third day of deliberations about its verdicts on 11 charges of indecent assault.

Edelman takes a ride on Branson's slow-motion space adventure

Edelman takes a ride on Branson's slow-motion space adventure

Virgin Galactic is probably on every PR agency's dream assignment list, but previous delays to Richard Branson's space venture suggest it may not be a complete blast.

We Are Social owner BlueFocus reports revenue growth of 65 per cent

We Are Social owner BlueFocus reports revenue growth of 65 per cent

Chinese marketing services group BlueFocus has reported a revenue increase of 64.8 per cent year on year to more than $578m (£343m) in 2013.

Three more agencies sign up to PR Internships For All campaign

Three more agencies sign up to PR Internships For All campaign

Brunswick, Cohn & Wolfe and MSL Group London have joined the PRWeek/PRCA initiative to boost diversity in the PR industry, which has also attracted support from Leeds Metropolitan University's Business School.