Irish National Lottery issues PR tender worth up to €1.75m

The National Lottery in Ireland is searching for an agency to handle corporate and consumer PR duties worth up to €1.75 million (£1.5 million) over five years.

An Post National Lottery: previous winners
An Post National Lottery: previous winners

However, the contract could run for a shorter period due to the complication of a new Lottery licence being awarded in November.

The eventual winner of the 20-year licence has the option not to continue with the contract after the licence comes into effect, although when this will happen is unclear. However, the contract can be extended for a maximum period of five years with its agreement.

PR is currently handled by Irish agency Wilson Hartnell, which has worked with the National Lottery since its launch in 1987.

The value of the contract is defined by the tender as between €350,000 and €1.75 million.

The brief covers corporate PR, consumer strategy, product activation, event management, social media and media relations across the various games that the company runs in Ireland.

The current operator of the Lottery is An Post, the postal service. An Post National Lottery Company is responsible for a number of Lottery games including twice-weekly Lotto draws and associated games, EuroMillions, Daily Million, TellyBingo, TV game shows, Millionaire Raffle and a range of scratch card games.

The company will prepare a shortlist of at least five agencies, depending on the number of applications, and invite them to tender.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.