Toptable picks House PR to strengthen consumer press coverage

Restaurant booking website Toptable has appointed House PR to handle its consumer account in the UK.

Toptable: PR switch from Text100 to House PR
Toptable: PR switch from Text100 to House PR

House won the retained brief after a five-way competitive pitch and will start working on the brand immediately.

Text100 held the brief throughout 2012 until March this year, but all parties declined to comment on why the relationship ended.

House will be handling the day-to-day PR activities on the account and in particular will try to increase the brand’s coverage in the lifestyle press.

Toptable is owned by US-based online restaurant reservation company OpenTable, which handles bookings for 28,000 restaurants worldwide. House will report to OpenTable senior European PR manager Ceci De La Montanya.

She said: ‘House PR impressed us with its creative and strategic approach. Its plan most effectively balanced brilliant creative ideas with a solid understanding of our business and value to both diners and restaurants.’

House managing partner Ginny Paton will lead the account. The win builds on the agency’s portfolio of food-focused clients, which includes food festival Taste of London and Jamie Oliver and Alex James’ Big Feastival.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury retires to consider indecent assault charges

Max Clifford trial jury retires to consider indecent assault charges

The jury in the trial of celebrity publicist Max Clifford has retired to consider verdicts on 11 charges of indecent assault after five weeks of proceedings.

Avoid being caught out on camera

Avoid being caught out on camera

Being caught on camera is a fact of life, so it is vital to ensure that organisations behave in the right way.

Online travel agent Ebookers appoints Shine

Online travel agent Ebookers appoints Shine

Online travel agent Ebookers has appointed Shine Communications as its retained agency following a competitive pitch at the end of last year.