The firm's enterprise and education division has tasked Ruder Finn with targeting key decision makers and influencers within the corporate, education and public sector to grow awareness of the brand.
The agency will support Rosetta Stone's UK marketing team to position the business as the leading provider of language learning for businesses, educational institutions and government organisations.
Ruder Finn’s German partner Fink & Fuchs will implement campaigns in the DACH region (Germany, Austria and Switzerland).
Rosetta Stone EMEA marketing manager Rebecca Muenger commented: ‘Working with Ruder Finn, we will engage relevant media and influencers to continue to build awareness of the division and position Rosetta Stone as front of mind when businesses are looking for a language-learning provider.’
Ruder Finn’s head of technology and corporate Emma Sinden added: ‘As both business and society become more diversified, language skills are becoming an increasingly valuable commodity.
‘Rosetta Stone leads the way when it comes to language training, whether it’s in the school, the office or for the individual just looking to try something new. It is an iconic brand and we are delighted to have been chosen to work with the team to take the brand even further.’
Previously Rosetta Stone has worked primarily with agencies on a project basis, most recently handing Bottle PR a London focused campaign brief last summer, and this is the first time the firm has called in agency help to promote its enterprise business in Europe.