77PR wins Singapore Airlines UK account

Singapore Airlines has handed its PR account, thought to be worth a mid six-figure sum, to 77PR.

Singapore Airlines: A focus on customer service
Singapore Airlines: A focus on customer service

The agency will manage a brief covering consumer and corporate comms, as well as public affairs and crisis management.

It is understood that incumbent Weber Shandwick did not repitch.

Work on the brief, which is understood to include a focus on building on an established reputation for customer service, will be led by agency MD Nadia Gabbie.

London is a key destination for the airline, which is currently facing growing competition from Middle Eastern carriers on routes to Europe and America.

However, according to reports on the Travel News website, it is cutting seats on routes to the city from the end of October.

Alongside the Singapore Airlines tender, in recent months PRWeek also revealed that Qatar Airways was putting its UK PR work out to pitch

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