Clifford French was handed the retained brief to activate a variety of partnership rights throughout the 2013/14 season after Brother UK signed a deal to become the Premier League team’s ‘official technology partner’ at the start of this month.
Included in the activation programme is a focus on Brother UK’s work with the club’s charity arm, the Fulham FC Foundation, including its Schools Enterprise Programme.
James Clifford, co-founder of Clifford French, said: ‘This is much more than a badging exercise for Brother. We will be looking to use Brother’s technological expertise to assist Fulham FC’s performances both on and off the pitch and the Schools Enterprise Programme is a perfect example of how football can be used as a vehicle to get youngsters interested and excited in business.’
Brother UK is a member of the Brother Group, which has operations in 28 countries and is sold in more than 100 countries.