Sony divides UK electronics brief between three agencies

Sony UK has split its six-figure consumer electronics brief three ways after reviewing out of Cake.

Sony Electronics: Bravia TVs are a key part of the Sony portfolio (Credit: Sony Europe Limited)
Sony Electronics: Bravia TVs are a key part of the Sony portfolio (Credit: Sony Europe Limited)

The company has handed retained press office work to Consolidated PR and shared its campaign work between Hope&Glory and Margaret.

PRWeek revealed Sony's plans to divide the brief held by Cake for the past two years in June.

Cake’s social media and experiential work, which it won in the same year as picking up the wider PR brief, is unaffected.

Sony's electronics division includes a wide range of devices, such as Bravia televisions, Cyber-shot digital cameras and Vaio laptops. It has struggled at a global level and has been unprofitable for the past two years.

A Sony UK spokeswoman said: ‘All three selected agencies impressed us with their enthusiasm, creativity and tenacity, and we look forward to working with them.’

The appointments come after a flurry of PR rethinks at Sony recently, with Fever appointed to look after the PlayStation 4 launch and Sony Entertainment Network launching an international pitch.

Marlin PR continues to be retained by Sony’s professional solutions business in the UK.

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